We recently wandered in to the political minefield of gender inadvertently and it got us thinking. As my Granddad’s famous for saying “Just explain, people are cleverer than people think” 😄
We have what is known as a tag-line on our adverts as it is known in the advertising world of “It’s a Gentleman’s watch!” … But this was questioned recently by a major publisher as somewhat sexist in their opinion.
We were somewhat surprised by this but understand the concern. So perhaps we should explain…
We make a watch which is deliberately bulky but lightweight and had a large face at 44mm across so sometimes this needs a subtle clarification as women may like the design too but not necessary want a watch quite that large. We have had a few returned by women who didn’t want a face quite that big. So in what are our simple ways we thought we might add the tag-line to avoid any future confusion.
The Yorkshire model is a Gentlemen’s size watch and we aren’t trying to be sexist merely helpful. Sorry if that confused anyone, we really are.
We may well manufacturer a smaller version for ladies in future at which point we will no doubt calls it in tag-lines “It’s a Ladies’ Watch” 😃
So here’s hoping that’s cleared up any confusion and we do hope we didn’t offend anyone along the way.
Keep coming back here for future product developments.
All the very best everyone.